Billion of Plastic Bottles
I choose a Zinc Pyrithione Shampoo Bar as my first product. Why? For starters, my dad's company is one of the largest Zinc Pyrithione bar soap makers in the world. His team already had significant know-how. Without his help, my challenges of starting Grace of Me as a 13 year old would have been insurmountable.
If I can succeed in a niche, then I can expand outward to more general purpose shampoos. So this is my plan. In July 2020 I began making regular shampoo bars without Pyrithione zinc. In July 2021 I launched a conditioning bar.
Zinc Pyrithione is the most used active ingredient to treat Dandruff and Seborrheic Dermatitis. It is estimated that 1 in 5 people have dandruff at some point in their life - 7.53 billion people are living on our planet. Let's be very conservative in our math. Let's assume that 75% of the world's population is too poor to buy shampoo (they use bar soap). That get us to 1.88 billion folks that have the resources to purchase commercially available bottled shampoo.
Dandruff and Sebborheic Dermatitis is prevalent from 20 years of age to about 50 for most people. That's a 30 year span. Let's assume that everyone lives to be 100 years of age. That gets us to about 564 million dandruff sufferers (e.g. .3 * 1.88 billion) that are buying dandruff shampoo in plastic bottles. Now lets assume that each sufferer uses 2 bottles of dandruff shampoo a year (a low number). That's 1,128,000,000 shampoo bottles a year. I'm quite sure that the actual number is much larger.
Reduce plastic bottle production by over a billion bottles a year. Do I expect to sell 1.1 billion shampoo bars? That would be RAD! But, heavens no! I'm just going to help change the market, industry, and a little piece of the world by being the first.
When I was little my dad told me that everyone has the power to change the world. I do. I will.
You do. And you can too.