Billions of Plastic Bottles
I'm Grace Addison and this is my business. I turned 18 years old in July 2022. I began laying the foundation for making shampoo bars in 2017 when I was 13 years old. My GEN1 (first generation) Pyrithione zinc bars hit the market in late 2018. GEN2 was early 2020. The GEN3 bars are under development. My shampoo bars are unique and have a loyal customer following.
I invented this category - I was the first to ever make a Dandruff Shampoo Bar.
This all started as a class project at Falmouth Middle School - the topic was consumer waste and the environment. My dad's business ships endless streams of plastic bottles filled with soap. I asked him WHY. It all started with that question.
Why shampoo bars? For starters, my dad's company is one of the largest bar soap makers in the world focused on problem skin. His team already had significant know-how. Without his help, my challenges of starting the Grace of Me business as a 13 year old would have been insurmountable.
If I can succeed in the dandruff niche, then I can expand outward to more general purpose shampoos. Zinc Pyrithione is the most used ingredient to cleanse hair with dandruff. It is estimated that 1 in 5 people have dandruff at some point in their life - 7.53 billion people are living on our planet.
Let's assume that 75% of the world's population is too poor to buy shampoo (they use bar soap as shampoo or no soap at all). This means that 1.88 billion people have the resources to purchase commercially available bottled shampoo. Mostly bottled, because that's the current consumer preference.
Dandruff is prevalent from 20 years of age to about 50 for most people. That's a 30 year span. Let's assume that everyone lives to be 100 years of age. That sums to about 564 million dandruff sufferers (e.g. .3 * 1.88 billion) that are buying dandruff shampoo in plastic bottles. Now lets assume that each sufferer uses 2 bottles of dandruff shampoo a year (a low number). This gets us to 1.1 billion shampoo bottles per year. I'm quite sure that the actual number is much larger.
Reduce plastic bottle production by a billion bottles a year. Do I expect to sell 1.1 billion shampoo bars? That would be RAD! But, heavens no! I'm just going to help change the market, industry, and a little piece of the world by being a pioneer. The Big Brands will someday follow my lead.
I'm studying the sciences at Dickinson College in Pennsylvania - one of the most sustainably focused colleges in the United States. When I was little my dad told me that everyone has the power to change the world. I do. I will.
You do. And you can too. Put an end to plastic shampoo bottles!
(Pictured at 17 Years Old)